Target Settles CWA Claims Of Age Bias In Social Media Ads

May 17, 2023

Target struck a deal with the Communication Workers of America to end a trio of U.S. Equal Employment Opportunity Commission charges alleging the retailer published social media job ads meant to draw in younger applicants and avoid older candidates, lawyers for the union said Wednesday.

To settle the charges, filed by the CWA and two union members, Target has agreed to expand practices that advance the recruitment and hiring of older workers, according to a statement from the AARP Foundation. That includes posting jobs on websites focused on older workers, using images of older workers in job ads and participating in job fairs typically attended by older job seekers.

The Minnesota-based retailer will also monitor its use of audience selection tools for social media job ads to ensure the postings are lawful, according to the statement. AARP said Target additionally won’t seek information about or exclude applicants based on age, date of graduation, generation, or terms related to a person’s age such as “millennial” or “digital native.”